So this is a stupid problem with a stupid solution.
Trying to mount a share that’s listed in /etc/fstab. Options include “users” so my regular account should be able to mount it. The share point is live, the mount point is owned by me. But every time I try to mount it, I get:
mount.cifs: permission denied: no match for /media/cifs found in /etc/fstab
It’s because in my /etc/fstab, I had the mount point listed as “/media/cifs/” instead of “/media/cifs” (note the trailing slash).
Mount points should not include slashes!